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Purchase path + def'

http://blog.cozic.fr/definition-sem-seo-smo-et-sea

social search
http://vincos.it/2011/05/20/le-ricerche-diventano-social-il-social-search-di-google-e-bing/


http://screenmedia.wordpress.com/2007/07/18/examining-the-path-to-purchase/
Illustration of PPC area of search engine results
http://www.bloomseo.com/ppc-vs-organic-search-marketing/

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Carolina D.
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