Digital IQ

What is meant by Digital IQ?

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. 

Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget—it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value.
What are the components of Digital IQ?

Actions an independent hotel should take to get their fair share of direct bookings

Interesting picture about direct booking and independent hotels...

Extreme Tourist Attractions: China (1/2)

Adrenaline... The key word of this experience!

Where?
China, Huashan

More information in this interesting blog.

Booking Site: Tablet Hotels

Tablet hotels 1 from carolinadeponge

Extraordinary experience: Volcano Bungee

Looking for thrills? This experience is for you! 

More than a traditional bungee... How about bungee jumping from the skid of a helicopter into the gaping maw of a bubbling active volcano? 

The helicopter will fly into the caldera of the volcano, where you will bungee jump, coming within 700ft of the actual pool of molten lava

Interested? Let's go to Chile and discover the Bungee.com company!


The firm proposes a 6 days/5 nights package including: 
Everything but transportation to and from Pucón
- 1 day Bungee Jump
- 1 day Whitewater Rafting
- 1 day Hot Springs Activity
- 1 day for travel to and from Pucón
- 1 "Open Day"
- Meals
- Drinks
- and yes, a T-shirt

How much is it? 
A disgustingly, prohibitively expensive $12,500 per person...

Accommodation? 
At the Hotel Del Lago Resort and Casino, a complete 5 stars resort with The International Class casino. 
The casino proposes Bingo, Roulette, Blackjack, slot machines, Craps, Poker Baccarat, Chemin de Fer and other games of chance...

Note the precision in the FAQ:

Could I die?

Yes you could. You'll be signing a waiver, so we're cool. 

Hotel Booking Opportunities

Jing Presentation for Home Assignment 4