3Doodler

MyWifiApp

And check here the application.

Ritz Carlton Analysis

Faut-il toujours accepter un paquet de Mikado?

The fantastic campaign of Mikado!

Woow sharing! GoSquared

Click to view GoSquared on GLOSSI.COM

Plurality court metrage

We are more and more connected, increasingly dependent on technology, but also increasingly monitored. Imagine a world where we would be connected 24 hours on 24, anywhere.

This is the baseline of Plurality...

In New York where privacy no longer exists, each person can interact with its environment, which simply uses his DNA to identify him. But this technology at a cost: the deprivation of liberty. Authorities know exactly what you're doing and where you are at every moment...

Woow sharing! Sight Systems

Sight from Sight Systems on Vimeo.

Is this the future of augmented reality?

Eco luxe concept hotel: Sanbona Wildlife Reserve

Sanbona is all about habitat preservation and wildlife conservation.

People

• Provide significant employment opportunities to local community
• Specific support to black community
• Great educational programmes - with local schools
• Local purchasing and promotion of local crafts
• Donate second hand items to local community and arrange for local schools to visit the park at no charge

Animals & nature

• 3 differents biomes provide habitats for a wide diversity of animals
• Around 20% of the 200sq mile reserve has been left as a wilderness area with hands off management
• Many of the larger animals had not been seen in the area for hundreds of years before their reintroduction
• Careful management of the risk  of soil and water contamination during the process of rehabilitation of former farmland
• Sanbona are involved in a range of research projects and have reintroduced white lions
• A respect is shown for animals and menus have a good vegetarians options
• PETA assessment of cruelty free credentials of cleaning products and toiletries to come

Environment & buildings

• Careful environmental management with clear targets to reduce water and energy consumption - accredited by the Green Leaf Environment Standard
• Careful environment impact assesment prior to any construction
• The new construction, a small welcome lounge has 100% renewable electricity, a composting toilet and low impact
• Majority of other lodges and staff accomodation make use of green building principles, e.g. solar thermal hot water
• Almost all roofs have rainwater collection, sustainable materials are being used increasingly, e.g. thatched roofs and straw bale walls

Check here for more information about the hotel.

Woow sharing! Typeform

More information here!

Woow sharing! iZettle and Sum Up concept

iZettle concept

Check here for more information!

Sum Up concept

And here, have a look on the website.

Woow sharing! Ubleam concept

Exit the traditional QR Codes... Discover a new concept for your brand!

Interested? Have a look here.

W Hotels Analysis

What are the elements of their digital IQ? (screenshots of all of the digital touchpoints)

How does each brand compare to Four Seasons? (what makes them better?)

The investment is more consecutive for the other brands and it is handled differently. The adoption of mobile and social media is consistent and the other brands have a large presence in different social medias. The digital presence is innovative and marketing efforts are accomplish to satisfy client's desires.
In the particular case of W Hotels, the digital presence creates a great differentiation comparing to Four Seasons, for example with their phone application and the W Music concept.
The mix Dj music player allows the possibility to stream custom music mixed by some of the most talented emerging Djs.

How does each brand address - any screen, any time?

Expanding its services on internet platforms typically used by customers and depending the objective of the brand:

• sharing (Blogger,Wordpress...)
• discussing (Youtube, SlideShare, Flickr...)
• publishing (Skype...)
• social networks (Facebook, Linkedin...)
• microblog (Twitter...)
• ...

What does L2 mean by "more than a booking engine - brands as travel experts"?

Websites give the opportunity to make more than just a booking or discover a brand. Now hotel's websites provide an escape across the world.
More than just a service or product, pictures and packages like "Weddings and Taste" developed by Four Seasons and "Everyone's an Original" from Fairmont create commitment and make destinations incredibly special.
Sites are memorable experiences where destinations are the perfect reflection of the guests' desires.

Pinterest and Hilton

Check my new Pinterest just here! And don't hesitate to have a look at my new board presenting the most beautiful pictures of Hilton's Pinterest page.

Find a hospitality or travel Pinterest + explore

The brand Hilton.com is present in the Pinterest social media page.

How does the brand use Pinterest to add value for the customers?

Hilton offers the possibility   to discover the different destinations and the "product and service" of the brand.

They created 19 boards to satisfy the curiosity of the customers. For example "Restaurants and bars", "Cuisine", "Cheers", "Accommodations"...

Some boards have more than 200 pins! The objective is to sell the brand, create proximity and loyalty. The followers build a tribe/clan.

The brand uses this channel for promotional purposes, sharing beautiful pictures. Another way to add value is providing resources and customer care with Pinterest.

Is the Pinterest bookable?

Yes, it is.

The World's TOP 25 hotels by Trip Advisor

No idea for your next destination?

Trip Advisor helps you to find your hotel. The website proposes the Top 25 best hotels in the world.
Selected by the users, the annual awards are based on the global site's millions of user reviews of more than 650,000 hotels collected in a single year!

The first Top 3 best hotels selected:

1. Four Seasons Resort Hualalai (Historic Ka’upulehu, Hawaii)

2. Cape Grace (Cape Town Central, South Africa)

3. Onyria Marinha Edition Hotel & Thalasso (Cascais, Portugal)

Want to see to full list of winners? Click here.

Take aways: SEO - Audience focus

Waldorf Astoria opens an hotel in Berlin

Hilton Worldwide opened its first Waldorf Astoria hotel in Germany. A special location has been chosen: Berlin.

Berlin represents today Germany's dynamic, cosmopolitan and creative capital where many lifestyle choices have become possible. East meets West, tradition and innovation coexist in the metropolis at the heart of a changing Europe.

The new Waldorf Astoria Berlin, opened on January 3 has 180 spacious deluxe and superior rooms, plus 50 suites.

The tradition of culinary excellence and innovation is central to the Waldorf Astoria heritage, and as such, the dining and bar options in the Waldorf Astoria Berlin showcase this exquisite eating and drinking experience.

From the fine-dining experience created by Pierre Gagnaire in Les Solistes, to the classic bohemian revival that is Romanisches Café each makes its own spectacular mark on the city's culinary landscape.

On the fifth floor, the hotel houses the expansive Guerlain Beauty Spa where treatment rooms for body and facial treatments are proposed. Prices range from 190 euros to 310 euros for a facial treatment.

An indoor pool, steam room, sauna and whirlpool , a fitness centre, Guerlain boutique and a roof top sun terrace have been also designed.

The building's exterior was designed by German architect Christoph Mackler, while the interior was headed by French design company Inter Art Etudes.
  

Click here for the article.

Class Exercise - SoLoMo Comparison - McDonald's videos

Let's check here the comparison between the 2 brilliants interactives campaigns of McDonald's!

McDonald's Pick n Play campaign

McDonald's Interactive Billboard

Business hotel introduces world's first smart hotel key

L'hôtel SkyPark Central de Séoul propose désormais à ses clients d'utiliser leur smartphone comme clé électronique pour accéder à leur chambre.
Entre autres, le smartphone permet également d'avoir accès à internet, de contrôler la lumière et la température de la chambre ainsi que d'allumer ou d'éteindre la télévision.


Cette panoplie de services a été developpée en collaboration avec LG CNS.

Selon le groupe LG, il s'agit de la première fois qu'on hôtel associe cette technologie à un smartphone. Les hôtels précédents mettaient en effet à disposition des clients une tablette tactile dans la chambre pour changer la température de la chambre.

En espérant que d'autres hôtels suivent cette innovante idée! En attendant, plus de risques de perdre sa clé!

Pour plus d'informations, l'article est disponible ici.

Happy New Year 2013