Thursday, February 7, 2013

Pinterest and Hilton



Check my new Pinterest just here! And don't hesitate to have a look at my new board presenting the most beautiful pictures of Hilton's Pinterest page.



Find a hospitality or travel Pinterest + explore
The brand Hilton.com is present in the Pinterest social media page.

How does the brand use Pinterest to add value for the customers?
Hilton offers the possibility   to discover the different destinations and the "product and service" of the brand.
They created 19 boards to satisfy the curiosity of the customers. For example "Restaurants and bars", "Cuisine", "Cheers", "Accommodations"...
Some boards have more than 200 pins! The objective is to sell the brand, create proximity and loyalty. The followers build a tribe/clan.
The brand uses this channel for promotional purposes, sharing beautiful pictures. Another way to add value is providing resources and customer care with Pinterest.

Is the Pinterest bookable?
Yes, it is.


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