Pinterest and Hilton

Check my new Pinterest just here! And don't hesitate to have a look at my new board presenting the most beautiful pictures of Hilton's Pinterest page.

Find a hospitality or travel Pinterest + explore

The brand Hilton.com is present in the Pinterest social media page.

How does the brand use Pinterest to add value for the customers?

Hilton offers the possibility   to discover the different destinations and the "product and service" of the brand.

They created 19 boards to satisfy the curiosity of the customers. For example "Restaurants and bars", "Cuisine", "Cheers", "Accommodations"...

Some boards have more than 200 pins! The objective is to sell the brand, create proximity and loyalty. The followers build a tribe/clan.

The brand uses this channel for promotional purposes, sharing beautiful pictures. Another way to add value is providing resources and customer care with Pinterest.

Is the Pinterest bookable?

Yes, it is.

The World's TOP 25 hotels by Trip Advisor

No idea for your next destination?

Trip Advisor helps you to find your hotel. The website proposes the Top 25 best hotels in the world.
Selected by the users, the annual awards are based on the global site's millions of user reviews of more than 650,000 hotels collected in a single year!

The first Top 3 best hotels selected:

1. Four Seasons Resort Hualalai (Historic Ka’upulehu, Hawaii)

2. Cape Grace (Cape Town Central, South Africa)

3. Onyria Marinha Edition Hotel & Thalasso (Cascais, Portugal)

Want to see to full list of winners? Click here.

Take aways: SEO - Audience focus

Waldorf Astoria opens an hotel in Berlin

Hilton Worldwide opened its first Waldorf Astoria hotel in Germany. A special location has been chosen: Berlin.

Berlin represents today Germany's dynamic, cosmopolitan and creative capital where many lifestyle choices have become possible. East meets West, tradition and innovation coexist in the metropolis at the heart of a changing Europe.

The new Waldorf Astoria Berlin, opened on January 3 has 180 spacious deluxe and superior rooms, plus 50 suites.

The tradition of culinary excellence and innovation is central to the Waldorf Astoria heritage, and as such, the dining and bar options in the Waldorf Astoria Berlin showcase this exquisite eating and drinking experience.

From the fine-dining experience created by Pierre Gagnaire in Les Solistes, to the classic bohemian revival that is Romanisches Café each makes its own spectacular mark on the city's culinary landscape.

On the fifth floor, the hotel houses the expansive Guerlain Beauty Spa where treatment rooms for body and facial treatments are proposed. Prices range from 190 euros to 310 euros for a facial treatment.

An indoor pool, steam room, sauna and whirlpool , a fitness centre, Guerlain boutique and a roof top sun terrace have been also designed.

The building's exterior was designed by German architect Christoph Mackler, while the interior was headed by French design company Inter Art Etudes.
  

Click here for the article.

Class Exercise - SoLoMo Comparison - McDonald's videos

Let's check here the comparison between the 2 brilliants interactives campaigns of McDonald's!

McDonald's Pick n Play campaign

McDonald's Interactive Billboard

Business hotel introduces world's first smart hotel key

L'hôtel SkyPark Central de Séoul propose désormais à ses clients d'utiliser leur smartphone comme clé électronique pour accéder à leur chambre.
Entre autres, le smartphone permet également d'avoir accès à internet, de contrôler la lumière et la température de la chambre ainsi que d'allumer ou d'éteindre la télévision.


Cette panoplie de services a été developpée en collaboration avec LG CNS.

Selon le groupe LG, il s'agit de la première fois qu'on hôtel associe cette technologie à un smartphone. Les hôtels précédents mettaient en effet à disposition des clients une tablette tactile dans la chambre pour changer la température de la chambre.

En espérant que d'autres hôtels suivent cette innovante idée! En attendant, plus de risques de perdre sa clé!

Pour plus d'informations, l'article est disponible ici.

Happy New Year 2013